Mission Alliance Cambodia through the Business for Development Project organized the Roksi Conference in 2023 on 8th November 2023 at Factory Phnom Penh from 8.30 AM. With 100 participants attending our event, the conference served as a transformative platform for stakeholders, professionals, and other entrepreneurial ecosystem actors to discuss the future of business coaching in Cambodia. During the conference, Mission Alliance, with extensive experience in sustainable development, launched Roksi as a local brand comprising of a chatbot and business coaching to support local small and micro businesses in Rural Cambodia.