Roksi: Empowering Rural Cambodian Businesses for Sustainable Growth

Roksi is an automated platform designed for small and micro businesses in rural Cambodia. It offers tailored coaching to help these businesses increase their income, grow sustainably, and contribute meaningfully to their communities.  

Launched on November 8, 2023, Roksi has already made significant strides in empowering entrepreneurs in Cambodia’s rural areas. In this article, we will delve into the workings of Roksi, highlight the stories of its clients, address existing challenges, and shed light on its capacity-building initiatives.  

240227 Roksi ST with PNKS 179
240227 Roksi ST with PNKS 96 1

We collaborated with our partner to organize workshops in 6 provinces of Cambodia and conducted a social media campaign to reach out to business owners and individuals who are interested in Roksi. 

Here are some key highlights from the first quarter of 2024; 02 jobs were created, 49 businesses & individuals benefited from coaching services, and 360 businesses & individuals engaged with our telegram chatbot. 

240229 Roksi RTK with NTFP 30 1
240227 Roksi ST with PNKS 84 1

Ms. Saboeun, a 35-year-old pig farm owner from Ratanakiri province, faced technical challenges and a labor shortage that hindered her dream of expanding her business. After three months with Roksi, she gained valuable insights into internal obstacles and learned to confidently calculate profit margins. Equipped with newfound knowledge, Ms. Saboeun is now taking crucial steps towards expanding her business.  

240227 Roksi ST with PNKS 80 2
240227 Roksi ST with PNKS 165
240227 Roksi ST with PNKS 88 2

Roksi has emerged as a game-changer for small and micro businesses in rural Cambodia. By offering tailored coaching and support, Roksi empowers entrepreneurs to overcome challenges, achieve sustainable growth, and contribute meaningfully to their communities. Through inspiring stories like Ms. Saboeun and Ms. Keo Rithy, we witness the transformative power of Roksi’s program. While challenges persist, Roksi’s commitment to capacity building ensures that it continues to evolve and effectively serve its clients. With its mission to empower businesses and foster economic growth, Roksi is paving the way for a brighter future for rural Cambodia. 

Learn more how Roksi Works:  

  • Roksi provides a user-friendly chatbot, accessible in the Khmer language, allowing businesses to access its services with ease. By simply scanning a QR code or searching “@roksikhbot” on Telegram, entrepreneurs can learn about various aspects of business, including financial capability, business modeling, and Business growth. 
  • Once users complete the required topics, our coaches will contact them to give personalized support tailored to their specific needs and goals.  
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